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Life in the City – the 24-Hour Fruit Stand
The 24 hour fruit stand outside my apartment has different proprietors over the course of the day and night. I really like the one during the day. He knows my routine as I whiz by in the morning,...
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I Want My WiFi Free
I recently flew to Atlanta on Delta Airlines to attend orientation for my new role as Managing Consultant with Capgemini Consulting. I must admit that I was not looking forward to flying Delta. Given...
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The Stroke of Midnight – Will Viacom Go Dark?
As I looked up from my desk today, I saw a news story that caught my eye: DirecTV is threatening to take 26 Viacom channels off the air at midnight. Gee, I thought, I guess it has been three years...
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Geolocation: What Art Thou to Me? Part VII
Welcome to the continuation of a day in the life of geolocation and me. Not really a day but several years. I started keeping this little journal (in chronological rather than blog order…) several...
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Article 5
karenlevine:“You Can’t Market Financial Services to Women:” I am currently exploring the issue of whether financial institutions are or should be marketing, communicating with and developing products...
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Social Media Tidbits II
Visit me here – or on Pinterest – for social media tidbits I find share-worthy. Share with me your thoughts and infographics you fancy. Women dominate Facebook, Twitter, Pinterest and Zynga. Men...
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Timehop Abe – It’s Nice To Wake Up with You
If you have not already invited Timehop Abe into your life, I highly recommend it. Timehop Abe sends me an email each morning recapping my social activity from one year before. Personally, I find...
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Pinterest Comes Home
When I first joined pinterest, it was, as its name suggests, a virtual pin board where I would explore and share my interests and passions visually. The first passion I brought to life was tennis,...
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The Marketing Funnel – Should You or Shouldn’t You?
I was recently asked whether I organize my marketing thinking along a demand or marketing funnel. This question brought to mind a set of two blog posts (“Advertising Week 2011 Key Themes” and “And, uh...
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Direct Marketing: Who Does It Well?
I was recently asked who I think are some of the best direct response marketers today. This is what I said: I have chosen four brands that showcase different aspects of excellence in DR marketing:...
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Throwback(ish) Thursday – the 2012 Australian Open
In honor of Throwback Thursday and the Australian Open (sadly sans Roger and Rafa at the moment), I thought I would republish my post from February 2012: THE AUSTRALIAN OPEN – TWO WEEKS WITH RAFA,...
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How social media can transform customer service into a powerful marketing tool
No doubt you have heard the famous story of a customer who returned a tire to Nordstrom – even though Nordstrom, a high-end clothing store, does not sell tires. As the story goes, the salesman took...
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6 Months and an Eternity Ago: The Most Engaging Ads of Super Bowl LIV
6 months and an eternity ago, we came together to eat chips, drink beer, NOT socially distance, and watch professional athletes play football in a Florida stadium filled with 65,000 real people. 6...
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